The 600-card 1998 Fleer set was issued in two series. Series one consists of 350 cards and Series two consists of 250 cards. The packs for either series consisted of 12 cards and had a SRP of $1.49. Card fronts feature borderless color action player photos with UV-coating and foil stamping. The backs display player information and career statistics. The set contains the following topical subsets: Smoke 'N Heat (301-310), Golden Memories (311-320), Tale of the Tape (321-340) and Unforgettable Moments (576-600). The Golden Memories (1:6 packs), Tale of the Tape (1:4 packs) and Unforgettable Moments (1:4 packs) cards are shortprinted. An Alex Rodriguez Promo card was distributed to dealers along with their 1998 Fleer series one order forms. The card can be readily distinguished by the "Promotional Sample" text running diagonally across both the front and back of the card. 50 Fleer Flashback Exchange cards were hand-numbered and randomly inserted into packs. Each of these cards could be exchanged for a framed, uncut press sheet from one of Fleer's baseball sets dating anywhere from 1981 to 1993.