Each 1997 Fleer and Ultra pack included one Million Dollar Moments game piece as part of a Sweepstakes promotion with a $1 million top prize. Ten free game pieces could be received via mail as well. The contest ended April 30, 1998. The cards include a notable NFL event on the fronts (along with the player's photo) with the game rules on the card backs. Cards #46-50 pulled from packs were the contest winner cards and could be exchanged (along with the other 45-cards) for a chance to win various prizes including $1000 hobby shopping sprees. Card #50 could be redeemed (with the other 49-cards) for the $1 million dollar prize. Finally, the first 45-cards could be redeemed along with $5.95 for a prize set version including the final five-cards. The prize set is identical to the pack inserts except for the line of text on the cardbacks that mentions the cards not being eligible for the contest.