The 2001 Donruss product was released in early May, 2001. The 220-card base set was broken into tiers as follows: Base Veterans (1-150), short-printed Rated Rookies (151-200) serial numbered to 2001, and Fan Club cards (201-220) inserted approximatley one per box. Exchange cards with a redemption deadline of May 1st, 2003 was seeded into packs for card 156 Albert Pujols and 159 Ben Sheets. Each pack contained five cards, and a one card retro pack. Packs carried a suggested retail price of $1.99. Please note that 1999 Retro packs were inserted in Hobby packs, while 2000 Retro packs were inserted into Retail packs. One in every 720 packs contained an exchange card good for a complete set of 2001 Donruss Baseball's Best. One in every 72 packs contained and exchange card good for a complete set of 2001 Donruss the Rookies. The redemption deadline for both exchange cards was January 20th, 2002. The original exchange deadline was November 1st, 2001 but the manufacturer lengthened the redemption period.